e|motion’s success story begun in the year 1991 with the organization of a tennis tournament on the parking area of a shopping mall. Back then, the company was still known as “Offensive Sports Management”.

The choice of this unique event location – the roof of a shopping mall - was characteristic for the upswing of the company. It is the realization of seemingly impossible projects which has become the trademark of e|motion. This is further underlined by the realization of a Lippizzaner-Gala in the world’s biggest tent, the Auto-Art and the remarkable opening of a special subterranean garage or first class international sporting events.